Telephone Tracking allows you to track calls out of your site and understand exactly what marketing activity brought them there; whether it was from a different site, Google or your paid search effort.
So no longer will you have to guess how your caller has discovered you.
Telephone monitoring is a vital tool for any business that spends money on advertisements across multiple channels. Clients with AdWords possess an intrinsic need to track the calls that relate to their key words, to be able to understand which keywords deliver call conversions. call tracking service Without visibility of telephone conversions, it is simply not feasible to work out if your investment from the key words on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions ?
Most clients are searching to track not just PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes from, as it allows you to see your ROI for each of these very important channels not only Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, crucial to the success of any business enterprise.